Humour is only one of the methods Fabrice employs to drum up business. His very sociable nature means that he has a great rapport with his customers, and once they have been in, they are likely to return. And he needs them to return, not just to buy, but also to supply the stock for the shop to sell. Although essentially selling second hand goods, being a clothing agency means that he depends on locals with good taste. So, much that passes through the shop is good quality and hardly worn.
With an impressive CV, having run shops for big name brands such as Prada, Calvin Klein, and Zara, Fabrice knows a thing or two about retail. On a personal level, however, he was always much more in tune with the vibe of Camden Market, than say Sloane Street. So when he left the Designer stores behind, it was in the very different, and more down to earth atmosphere of Haynes Lane Market that he first set up shop. After establishing himself there, he was quick off the mark when the opportunity of his own shop on Westow Street arose. His sassy window displays confirm that although perfectly at home on the Triangle, he adds a dash of Knightsbridge "Je ne sais quoi".
Venturing to the back of the shop, you reach a door that takes you past the changing cubicle to a gallery. Walking through this door, I always feel a little like Mr Benn, unsure as to what sights may lie beyond...
45 Westow Street
020 8653 8282