Tuesday, 20 February 2018

Maison Minimale

With the news that we are finally going to see the return of a Cinema to Crystal Palace, things are looking bright along Church Road. Number 46 is another bright spot, after many years as an empty unit. A gleaming white canopy, emblazoned with Maison Minimale, fronts a pristine white interior laid out with an array of modern objects for the home. Although in striking contrast to the established vintage and midcentury businesses for which the street has become well known, this new addition complements the existing shops perfectly with it's stylish selection of homeware accessories, gifts, cards, skincare and toys.                   Tashan Cian and Zahra Beedassy, who both grew up in and around Croydon, opened the shop last October, a culmination of their shared passions and training; his at the Fashion Retail Academy, and hers at the University of Arts where she studied advertising and graphics, followed by work in fashion PR and jewellery design. Both are enthusiastic and creative, and had long thought of going into business together. They were determined to open a store in an area they knew well and loved, stocking only things that they love. It took a year to clinch the deal on the premises, which gave them time to develop their ideas for the store. The main thing, reflected in the 'Minimale' of the name, was that it shouldn't be overstuffed with stock, and that items be merchandised simply, in a way that customers could visualise things in their own home. Many of the carefully selected products are made in the UK, some by local makers. Sustainability and organic materials are important factors in Tashan and Zahra's choices. In particular the skincare range is all organic, vegan and cruelty free. Future plans include more of their own branded products including graphic art and scented candles, and an online shop.
Like everyone else locally, they are excited by the opportunities and extra customers the cinema may bring in its wake. And while lately we have lost some local favourites, things on this side of the Triangle are looking up.

Zahra & Tashan

46 Church Road