Rubina trained as a beauty therapist, and for a while managed the Prescriptives counter in Selfridges. Then a friend of hers happened to open a salon in Crystal Palace, and Rubina ran the beauty side of it. At the time, friends couldn't understand why she would want to come to this part of London; now they all want to move here too.
Having now run her own business for so long, she puts its success down to the quality and loyalty of her staff, and the relaxed atmosphere. In an industry with a generally high staff turnover, the ability to hold on to them is hugely important for building relationships with customers. These days, the business has become established enough for Rubina to take a bit of a back seat, and time to enjoy her other interests including making cards and blogging.
|Rubina's handmade cards for sale|
42 Westow Street
020 8768 0620