Tuesday, 20 December 2011

Plumbase - Christmas Window

One of London's big attractions at this time of year, is the Christmas shop window. In the West End, stores compete with each other for the most elaborate and innovative display, knowing that it's good for business and draws the crowds. Alongside Fortnum & Mason, Liberty, and Selfridges, Plumbase on Westow Hill should be added to the list! This bathroom supplies shop in SE19 may not have the budget of the big department stores, but deserves full marks for festive spirit. And it's all down to the creative mind of one man, Joe Field. When he first decorated the window, 5 or 6 years ago, head office were straight on the phone demanding to know what on earth the window had to do with plumbing. They were clearly missing the point. Joe has always had a creative streak, and aside from the day job, is a keen sculptor. In the years since his first installation, his winter wonderland scenes have delighted adults and children alike. In a funny way, they remind me of the opulent baroque church interiors I saw earlier this year in Bavaria, where gilded cherubs and ornamentation sprout out of the walls in abundance.

And, just in case you'd forgotten what sort of shop you were in...

Joe Field

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